What is email marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Types of email marketing
4 Types of Successful Email Marketing Campaigns for Small
Email Newsletters. The most common and popular email marketing campaigns are
- Email Newsletters.
- Acquisition Email marketing.
- Retention Emails marketing.
- Promotional Emails marketing.
Tools for email marketing
10 Best Email Marketing Tools for 2022:
- ActiveCampaign – Best overall email marketing software
- HubSpot – Best for B2B service companies
- Sendinblue – Best for building your customer base
- Campaign Monitor – Best choice for creating personalised emails
- Omnisend – Best for e-commerce businesses
- Autopilot – Best for advanced marketing automation
- Benchmark – Best for small agencies and consultants
- Constant Contact – Best for email marketing beginners
- MailerLite – Best way to get all the essentials at a low price point
- EmailOctopus – Best choice for web developers
- MailChimp - Best for all email marketing
MailChimp email marketing
Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.
Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.
Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.
E-commerce email marketing
Ecommerce email marketing is an effective marketing strategy that uses email to promote products of an online store to existing or potential customers. Emails are one of the most popular means of digital communication, and that's the main reason why using them for marketing activities can be extremely effective.
Video email marketing
Video email marketing isn’t a special type of email marketing; it merely refers to the concept of adding videos to your email campaigns.
How to use video in your email marketing
It’s easiest to include a static image that looks like a video with a play button. The image serves as a link to a landing page where the video will play. Plus, this method gives your subscribers a taste for the video, so it’s better than a simple text-based hyperlink.
It’s possible to include an embedded video, as well using HTML5, but only 40% of email service providers support embedded video.
When you make your videos, it’s important to keep in mind that 95% of people believe a business’s video should be less than two minutes.
What is Video Email Marketing?
95% of consumers say a business’s video should be under two minutes.
Why should you consider adding videos to your email marketing? It can improve your open rate by 6% and click-through rate by 65%—just be sure that you also include the word “video” in the subject line.
Video can also help you form a relationship with your subscribers while building their trust. 83% of businesses believe that video marketing produces a good ROI, while 97% say explainer videos have helped people understand their products or services. Videos work because almost all consumers watch them.
91% of consumers have watched an explainer video to learn more about a business’s product or service.
Bulk email marketing
Bulk email is a broad term referring to a wide-range of email marketing sent to a long list at the same time. Bulk email services broadcast messages to a mass email list, whereas transactional emails are targeted to a single user based on an action that user completed.
"Note if you are using this type of email marketing you should use it wisely because sending many emails to tons of users or Target audience may sometimes be spammy (marketing email going to spam)"
Email marketing roi (ROI)
Email marketing has a return on investment (ROI) of $36 for every $1 spent. Email marketing makes money. For every $1 you spend on email marketing, you can expect an average return of $36. That's a higher return than you can expect from any other form of marketing — digital or otherwise.
What is a good ROI for an email marketing campaign?
Average email marketing ROI
The average ROI through email marketing is $36 for every $1 spent. Simply put, you invest a dollar and in return receive 36 times from it. Reports further state that of all the email campaigns being sent, targeted emails and list segmented emails drive 36% of email marketing ROI.
Email marketing Automation softwares (tools)
- ActiveCampaign – Best overall email marketing software
- HubSpot – Best for B2B service companies
- Sendinblue – Best for building your customer base
- Campaign Monitor – Best choice for creating personalised emails
- Omnisend – Best for e-commerce businesses
- Autopilot – Best for advanced marketing automation
- Benchmark – Best for small agencies and consultants
- Constant Contact – Best for email marketing beginners
- MailerLite – Best way to get all the essentials at a low price point
- EmailOctopus – Best choice for web developers
Email marketing service for Shopify
Here is the list of 3 the best for email marketing service for Shopify and other online stores (e-commerce website)
- MailChimp
- Mailelite
- EmailOctopus
Email marketing metrics :-
email marketing click-through rate
The click-through rate may show whether a business has to boost email marketing and sales conversion rates.
email marketing unsubscribe rate
Your unsubscribe rate is the percentage of email recipients that unsubscribe from your list after being sent an email.
email marketing open rate
The open rate is a pretty basic KPI that you should examine. Your open rate tells you what subscriber percentage actually opens your emails.
email marketing conversion rate
The conversion rate is the percentage of recipients who clicked on a link and did what the sender was expecting them to do.
Conclusion
If you have read the post, I know by now understand almost everything about email marketing for any enquiry or suggestions you can contact me through my contact page